Yoga wear giant Lululemon has struck a deal with smart exercise bike company Peloton that will see the two companies stop fighting on each other's turf and instead work together to sell gear, equipment and fitness classes.The deal, announced late Wednesday, will see Vancouver-based Lululemon Athletica Inc. become the "primary athletic apparel partner" of New York-based Peloton Interactive Inc., which will in turn become the "exclusive digital fitness content provider" for Lululemon for the next
Yoga wear giant Lululemon has struck a deal with smart exercise bike company Peloton that will see the two companies stop fighting on each other's turf and
Lululemon to Stop Selling Studio Mirror Fitness Device As It Teams Up With Peloton - CNET
Court Dismisses Peloton's Anticipatory Action in Lululemon Clash
Lululemon dumps Mirror and signs up with Peloton for digital content – shares jump on the news
What Lululemon's Yoga Pants Recall Reveals - Bloomberg
Top headlines: First Nation wants reasons for Trans Mountain ruling; says it's entitled to appeal
Lululemon launches Mirror in Canada as it looks to get a piece of the crowded home fitness market - The Globe and Mail
Lululemon shares soar as upscale yogawear bucks retail decline
Tonal Aiming to Take Over Mirror's Market Share With Trade-in Program for Connected Fitness Product
Top headlines: First Nation wants reasons for Trans Mountain ruling; says it's entitled to appeal
Peloton Stock Surges on Lululemon Deal. It's Losing a Rival. - Barron's
Lululemon strikes five-year partnership with Peloton for content, apparel - BNN Bloomberg
Why Did Lululemon Dump the Mirror? - by Rina Raphael
Lululemon Lays Off Workers After Peloton Partnership and Discontinues Mirror