InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

What are the main benefits that regularly measuring brand lift provides to brands, to agencies and to publishers?

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InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

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