Asda trials first loyalty scheme with George Rewards - DecisionMarketing

Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach

Leeds-based Asda trials customer loyalty programme in Halifax

Total Licensing Autumn Fall 2023 by Total Licensing - Issuu

Canadian Grocer Sept/Oct 2023 by ensembleiq - Issuu

ASDA CASE STUDY

Dissertation

What we love about ASDA - Your Asda

Lidl launches first supermarket bottle return scheme with unlimited rewards - Bristol Live

George targets online growth after multichannel boost

Tesco is giving away 10million Clubcard points this Easter - Bristol Live

Asda gamifies supermarket in ad campaign pushing loyalty programme

Asda rolls out its Rewards loyalty scheme nationwide, News

Why Asda's loyalty scheme launch will struggle to bridge the gap

George Rewards Loyalty Scheme at Asda - KATIE SAVES

More evidence that less is better: Sub-optimal choice in dogs

Asda brings in Salesforce for data-driven retail scheme