In-store technology to transform Canadian retail experience - Retail Council of Canada

In-store technology, such as virtual and augmented reality, is changing the way that consumers interact with retailers. It’s part of an effort by retailers to drive sales and improve the customer experience by creating more immersive physical environments, at a time when some retailers are experiencing a downward trend in foot traffic. BY CRAIG PATTERSON … Continued

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In-store technology to transform Canadian retail experience - Retail Council of Canada