If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

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East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity

Would you rather go for a strong brand or a great price?

Robert Kayimbye, EMBA

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How to Create a Freelance Writing Portfolio with Absolutely No Experience

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How to peel the Value Proposition Onion

People don't buy brands. They join them.

How to Create a Freelance Writing Portfolio with Absolutely No Experience

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East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch