Puma details marketing plan to reignite 'brand heat

Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat”, commercial products and desirable distribution”.
Puma hopes high-profile sponsorships including Mario Balotelli and Arsenal FC can revive sales.

OUR STRATEGY

The 4 P's of Marketing Aren't Enough Anymore!

Celebrating Puma at 75

Total Licensing Summer 23 by Total Licensing - Issuu

Marketing Strategies and Marketing Mix of PUMA

Decoding Consumer Behavior: Four Essential Strategies for Retail

How Puma's CEO of North America Plans to Reignite Growth In the Market

Eat becomes first brand to trial Weve's loyalty app

Toy World Magazine January 2023 - full edition by TOYWORLD

Puma clocking sales in India as much as Adidas - Indian Retailer

Step into the World of Puma: Where Performance Meets Style