Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Lulu who? A cult brand takes on the booming culture of 'dupes

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Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

Lululemon Wants Consumers to Trade in Dupes for the Real Thing

Lululemon will swap knockoff leggings for theirs — for free

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Kathryn Ryan on LinkedIn: YETI will be studied in Marketing textbooks on how to build a successful…

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Non-profit calls for competition probe into Lululemon

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