How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

Lululemon has transformed their business into a lifestyle brand. Discover how lifestyle marketing is the key to building a brand community for your own small business.
Editor’s Note: This post was originally published on January 14, 2019 and was updated for accuracy and comprehensiveness on January 29, 2024. The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality. The best-of-the-best create an entire lifestyle that their most loyal customers strive to achieve. These brands are commonly known as lifestyle brands, but with so many different definitions floating around, what exactly

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