The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict

Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum

IKEA Hyderabad — Guerrilla marketing at its best, by Soham Kulkarni, Strategy Insider

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IKEA Hyderabad — Guerrilla marketing at its best, by Soham Kulkarni, Strategy Insider

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Supreme Marketing Strategy - Google Search, PDF, Brand