What's the deal with the Taylor Swift Eras tour beaded bracelets?

Taylor Swift Fans Are Making Friendship Bracelets to Trade

Why Are Taylor Swift's Fans Exchanging Friendship Bracelets At The Eras Tour?

Australian Taylor Swift fans race to Spotlight for beads to make

Taylor Swift, Selena Gomez and more celebs at sporting events

Taylor Swift Eras tour bracelets! Perfect to complete your outfit

Taylor Swift Friendship Bracelets - 250+ Ideas - Pretty Providence

Australian Taylor Swift fans race to Spotlight for beads to make

Taylor Swift Eras Tour leading to a shortage of beads and

The hidden reason behind Taylor Swift fans trading friendships bracelets at the Eras tour - Yahoo Sports

Taylor Swift Eras Tour Friendship Bracelet - Canada