Why the Next Era of Stock Photos Looks So #Instagood

Stock photography has always been something of an enigma. Used by brands, marketers, advertisers, and the media, it’s managed to withstand the test of time and the radical shift in how media is consumed and sold. Stock photography has, until recent years, served up functional, generic images that could be used in diverse ways by a core customer base. That’s no longer what creators want.

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