Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles

This side-by-side photo a blogger posted to Instagram proves you shouldn't starve yourself to get fit

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

6 women prove that every body is sexy in this empowering photo series

Iskra Lawrence just got real about her stomach rolls on Instagram, HelloGiggles

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

Aerie Gets Real in Their New Body Positive Campaign

Ariel Winter describes how hard it was to accept her body when she literally grew up on TV, HelloGiggles

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

Hey, remember that time Ellen Pompeo was on “Friends?”, HelloGiggles

Aerie Releases New Unretouched Campaign

Why Aerie's 'Body Positive' Campaign Isn't The Lingerie Addict - Everything To Know About Lingerie

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

On the heels of the new #barbie: Using #bodypositive campaigns to reach young female consumers