A pair of researchers, one with Washington University in St. Louis, the other with the University of California, has found evidence that suggests the use of gender-neutral terms to describe people promotes gender equality. In their paper published in Proceedings of the National Academy of Sciences, Margit Tavits and Efrén Pérez describe experiments they conducted with Swedish volunteers and what they found.
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PDF) Introducing a gender-neutral pronoun in a natural gender language: The influence of time on attitudes and behavior