Global Interest in Women's Sports is on the Rise - Nielsen Sports

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video

Women's interest in Games on the rise - research report

Why brands need to play catch up when it comes to opportunities in women's sport, Analysis

Young Women Emerge as Fastest-Growing Sports Audience - Comscore, - Comscore, Inc.

Women and Sport by Nielsen Sports - Issuu

Women's Football 2019 - Nielsen Sports

Young Women Emerge as Fastest-Growing Sports Audience - Comscore, - Comscore, Inc.

Nielsen Report Shows MLB Growing Popularity In Foreign Countries

Trends in Sports Marketing - Snipp

The Rise of Women's Sports Sponsorship - VISUA

Can the rise of women's sport grow golf participation?

Inside the 'crazy' plan to boost track and field's popularity - Los Angeles Times