LUXURY VS PREMIUM BRAND. It's easy for us to confuse between…, by Piyush Kumar

It’s easy for us to confuse between these two. But when it comes to branding there is a clear difference. Luxury doesn’t meet a need or solve a problem. Luxury consumers aren’t interested in more…

Transforming Retail Through Technology: A Look into the Future - Indian Retailer

Retail

The Real Differences Between Luxury And Premium Brands – 7 Elements - TheDesigneur

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

How Contemporary D2C Brands can Successfully Surf the Visibility Wave - Indian Retailer

Luxury Branding: The Difference Between Premium and Luxury • Brand and Time Management

Luxury Brands vs. Premium Brands - Warren Douglas Advertising

Brand equity

Here's why I always keep in touch with my friends, by Piyush Kumar

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