Brand Utility: how to render your brand meaningful and valuable to

What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user. It is about building your brand's identity by providing valuable services. Consumers are overwhelmed by the flow of information that is being marketed to them by companies & brands through mass media…

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Brand Utility: how to render your brand meaningful and valuable to customers