At the core of this transformative rebranding lies the metamorphosis of the HRX monogram—a visual representation of the brand
At the core of this transformative rebranding lies the metamorphosis of the HRX monogram—a visual representation of the brand's ethos and the unwavering spirit of Roshan and the visionary path set out by the brand's leadership, the company stated in the press release. The X in HRX, symbolising extreme, now embodies action, performance, and execution.
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