Old Navy was neglecting brand marketing, Gap CFO admits

With short tenure times for chief marketing officers, the time to impress a board or investors can be fleeting. That can lead to an overindulgence on short-term marketing objectives.

The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research - ScienceDirect

Gap shifts focus to Old Navy, Athleta brands, updating growth strategy

Gap's Discount Is Too Big to Ignore - WSJ

Old Navy Careers

Gap no longer plans to spin off Old Navy, Gap brand CEO to depart

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Gap's Discount Is Too Big to Ignore - WSJ

Olin Business Magazine 2023 by Olin Business School - Issuu

Gap Is Spinning Off Old Navy Into a Separate Company

Soulless' Katy Perry's 'Army of Enablers' Will Sink to Any Low in Mansion Battle, Says Vet's Son

Gap's Old Navy Chain Joins Gap Brand in Posting Key Sales Miss - Bloomberg

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Gap stock slides 18% after cutting sales guidance; CEO of Old Navy division to leave

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