Has marketing women's sport moved on from Ladyball?

How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport

The Rise in Marketing Surrounding Women's Football 💥

For women's sports, the media buys are becoming a big deal

Has marketing women's sport moved on from Ladyball?

Lady Ballers (2023) - IMDb

The Weekly 3.4.10 by Crested Butte Weekly - Issuu

Brands are waking up to the fact that women's sport is a new

Assignment 2 - MDA20011.pdf - MDA20011 SPORTS/ADVERTISING/MEDIA

Rethinking women's sports marketing with The Collective's Thayer

Lidl got attention, now they must step up positive promotion – The