The period underwear brand hinged its marketing on its products’ benefits to health and the environment. After settling a class action lawsuit that alleged use of toxic chemicals, however, experts question whether it can ever regain customer trust.
Should I be worried about toxic chemicals and Thinx?
Michela Graci on LinkedIn: 'It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?
Nancy Shrimpton on LinkedIn: I am excited to share that I received my dissertation result last week and…
Thinx settles lawsuit over period underwear marketing: What to know - The Washington Post
The Thinx Lawsuit About Its Period Underwear Isn't Fazing All Users
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