BarbieCore is look of summer 2022 thanks to Margot Robbie

Thanks to buzz generated by Margot Robbie in Greta Gerwig's "Barbie," being bleach blonde and rocking hot pink ensembles a la the iconic Mattel doll is no longer limited to the toy shelves.

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Barbie Brand in 2023

BarbieCore is look of summer 2022 thanks to Margot Robbie

BarbieCore is look of summer 2022 thanks to Margot Robbie

Everyone Is Wearing Barbie Pink These Days