First look: Michael Murray's £10m Sports Direct revamp

Passers-by gawped at the famous logo on Sports Direct's new 50,000 sq ft Oxford Street flagship as Drapers waited to see the store ahead of its opening

Store gallery: Sports Direct hails 'new era' with £10m Oxford Street revamp, Gallery

Sports Direct: New boss Michael Murray warns of price rises - BBC News

Sports Direct raises its game with £10m Oxford St revamp

Sports Direct: meet the man behind the upmarket rebrand, Frasers Group

Sports Direct unveils new retail vision with £10m London flagship revamp

Store gallery: Sports Direct hails 'new era' with £10m Oxford Street revamp, Gallery

First look: Michael Murray's £10m Sports Direct revamp

Sports Direct raises its game with £10m Oxford St revamp

sports direct fly london

Mammoth' job to step into Mike Ashley's shoes

Sports Direct: New boss Michael Murray warns of price rises

Mike Ashley hands over to a new generation at Sports Direct

First Look: Sports Direct's new tech-powered Manchester flagship - Retail Gazette

Could this be the face of the future for a modern, trendy Sports Direct?