The new F1 logo by Wieden + Kennedy London – Creative Review

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The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

The new F1 logo by Wieden + Kennedy London – Creative Review, formula 1

The new F1 logo by Wieden + Kennedy London – Creative Review

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The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo by Wieden + Kennedy London – Creative Review

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