Lululemon gets back to its roots to win back customers after recent missteps

Lululemon Athletica Inc. says it plans to get back to "what it does best" by creating great products and engaging customers as it seeks to win back their love and put last year
Lululemon Athletica Inc. says it plans to get back to "what it does best" by creating great products and engaging customers as it seeks to win back their love and put last year's missteps behind it.

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Lululemon Is Dominating Again

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Lululemon Athletica: Company Profile, 42% OFF

Lessons Learned at lululemon. I started a part-time job with…, by Chesdin Harrington

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Lululemon hits back at founder's anti-DEI comments: They 'do not reflect our company views

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.