Change is in the air: Do flight-attendant uniforms also take a

Airlines Brand Identity: New-age airline uniforms are moving in the direction of employee comfort, safety and sustainability — while also aligning with brand values. For attire that has been so sexualised in the past, is it now being viewed as an extension of brand positioning? Mukta Lad looks at how airlines are treading the fine line between practicality and glamour.
New-age airline uniforms are moving in the direction of employee comfort, safety and sustainability — while also aligning with brand values. For attire that has been so sexualised in the past, is it now being viewed as an extension of brand positioning? Mukta Lad looks at how airlines are treading the fine line between practicality and glamour.
ETBrandEquity An initiative of The Economic Times

The Evolution of Flight attendant uniforms - SKYPRO Blog - Uniform Management and Uniform Provider

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