Head-to-Head in the US Underwear Market: Aerie vs. Victoria's

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

Victoria's Secret revamps brand to be more inclusive – NBC Chicago

I Shopped for Lingerie at Victoria's Secret Versus Aerie

American Eagle is thriving even as shopping malls shrivel - Los Angeles Times

Online Lingerie Market Size, Share & Trends to 2027

Brand Comparison- Aerie vs. Victoria's Secret

I Shopped for Lingerie at Victoria's Secret Versus Aerie

The return of a divisive lingerie brand

The return of a divisive lingerie brand

Aerie No Show Cheeky Underwear

Victoria's Secret Is Bucking the Bra Trend - Bloomberg

Victoria's Secret, Pink, and Aerie: Compared in Photos

The Race to Replace Victoria's Secret

Victoria's Secret, Pink, and Aerie: Compared in Photos

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy