A fascination with the so-called 'white girl aesthetic' of Stanley cups and Lululemon fits is taking over Chinese social media

People have been uploading guides and videos on how to get the "white girl aesthetic" on Xiaohongshu, an Instagram-like platform in China.
People have been uploading guides and videos on how to get the white girl aesthetic on Xiaohongshu, an Instagram-like platform in China.

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MaryLeigh Bliss on LinkedIn: #genz #genzmarketing #cool #brands