The supermarket's fashion brand drew praise for posting a photo of body empowering model Brunna Teixeira wearing an Entice purple embroidered lingerie set, which retails at £28, on Instagram.
Asda showered with praise for using woman with stretchmarks to model lingerie - Hull Live
Asda flooded with praise as 'real' mum with stretch marks models lingerie - Daily Record
Asda praised for using mum-of-two with stretch marks to model Valentine's Day lingerie - Derbyshire Live
George at ASDA plus-size lingerie campaign sparks debate
Asda praised for using relatable mum with stretchmarks to model lingerie - Mirror Online
Entice Black Sparkle Plunge Bra, Lingerie
Asda hit with complaints for dressing model in lingerie that 'doesn't fit
George Archives - Grocery Gazette - Latest Grocery Industry News
WATCH: Stacey Solomon mocks her 'muffin top, saggy boobs and
Asda flooded with praise for using models with curves and stretch marks - Wales Online
Now every woman can wear pretty underwear, whatever their bra size, thanks to George at Asda's gorge range of lingerie
Asda praised as mum-of-two with stretchmarks chosen to model its
ASDA flooded with praise for using mum-of-two with stretchmarks to model its lingerie - Manchester Evening News
Why it's great that celebs including Katy Perry and Amy Schumer are posting pics of their leaky, bumpy post-birth glory