While reporting their earnings for Q3 of 2023, Peloton execs said the fitness company plans to rebrand, starting with a relaunch of its app to include tiered subscriptions.
Peloton subscriptions worldwide 2023
Everything you need to know about Peloton - The Verge
LionTree
Peloton Sees Major Progress in Q2 FY2023 - Subscription Insider
Peloton to relaunch its brand, focus on subscriptions
O'Dwyer's May 2023 PR Firm Rankings Magazine by O'Dwyer's PR Publications - Issuu
161: Peloton Allows Users To Select 'Non-Binary' plus our interview with Ariel Brown
Everything you need to know about Peloton - The Verge
Peloton aims to rebrand as a fitness company for all with focus on app, tiered subscription pricing
Peloton Leans Into Subscriptions as Brand Revamp Continues - WSJ
Memo: Peloton Report 2023 – 2PM
Everything you need to know about Peloton - The Verge
LionTree
Here's how Peloton CEO Barry McCarthy's turnaround plan is going
Peloton's 2023 rebranding effort will highlight subscriptions - The Verge