What is Brand: How do you know if your brand is creating an emotional connection? - Mercury Creative Group

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

What is Emotional Branding and How to Use it Effectively - CleverTap

Finding your Brand Voice using astrology : your Mercury sign

What Each Mercury Placements Mean by Sign, Expert Insight