The particles that make up smoke and clouds have important differences, which explains how they appear.
ASK ALLISTER: Could cloud seeding help extinguish wildfires?
Why do clouds 'clump' together? Wouldn't it make much more sense or be much more likely for them to distribute evenly? - Quora
How do clouds in the sky maintain a relative shape over time instead of just wispily blending with the air around it like smoke in wind? - Quora
Towering wildfire clouds have big impacts on the stratosphere - NOAA Research
How Smoke Machines Work - All Kinds
What Happens When You Fly a Science Plane Through Wildfire Smoke
Cliff Mass Weather Blog: Is Wildfire Smoke Making Our Fog More Persistent?
Province of Manitoba agriculture - Smoke Dispersion: the Key to it All
What makes clouds stick together? - Quora
Australia fires spewed as much smoke into stratosphere as volcano: study