ellectric — Spike – the digital character for the new MINI model

MINI introduces a canine companion to the digital world – Spike, an English Bulldog-inspired character. Spike will be the face of the new MINI model family acting as MINI

MINI USA News - MINI PRESENTS SPIKE, THE DIGITAL CHARACTER FOR THE NEW MODEL FAMILY.

Mini's new equivalent of the Microsoft paperclip is a dog called Spike

Meet Spike, the future digital companion for MINI drivers.

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Mini's cars are getting an 'intelligent personal assistant' named Spike - The Verge

MINI presents Spike, the digital character for the new model family.

MINI Presents New Digital Assistant, Spike

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MINI Introduces Spike As The Brand's New Personal Assistant

Meet Spike, the future digital companion for MINI drivers.

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