Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

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Break the chain': Why Esprit is investing in brand-building for the first time in 25 years

Unlocking the Power of Peloton's Marketing Strategy: Lessons for Sustainable Growth

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

Peloton (PTON) reports Q2 2021 earnings, sales beat

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Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

How Peloton fiasco exposed risk for brands trying to break through - BNN Bloomberg

Filipe da Silva Ali on LinkedIn: #hr #avadolearning #studentagain #cipd

Break the chain': Why Esprit is investing in brand-building for the first time in 25 years

Peloton Falls Short As It Continues To Work on Rebranding and Expanding

Peloton looking to tools beyond price promotion to drive growth

Filipe da Silva Ali on LinkedIn: #hr #avadolearning #studentagain #cipd