The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
Can fast fashion kick its dirty habits?
Zara marketing plan
ZALORA: Agility and adapting to shoppers' fast-changing needs - Adyen
Top five most-read stories on APAC beauty market and consumer insights
Will revamped Zara give affordable luxury a run for its money?
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Asia Gravitates to Cheap Chic - WSJ
Will revamped Zara give affordable luxury a run for its money?
Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions - ScienceDirect
Asia-Pacific consumers see Zara as a luxury brand, Marketing
Luxury Brands From Rolex to Gucci See Billions in Metaverse-Avatar-NFT Economy - Bloomberg
Zara Lightowler - Management Consultant
Luxury Fashion Market 2023-2028: Trends, Players, and Regional Insights
