Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

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Mark Ritson: Tesco's 'fake farms' are a real headache for its own

Tesco faces legal threat over marketing its food with 'fake farm' names

Jamie Woodell-Hall (@Jamie_WHall) / X