In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark
Breakdown of Gymshark's Social Media Strategy
Gym Shark: Brand Positioning Case Study
Monzo's brand strategy: how the neobank championed community — Scale Up Collective - Go-to-market for challenger brands
Gymshark's Marketing Strategy Analysis
Gymshark Marketing Strategy: How Gymshark Became the Fastest
Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion
Case Study, Building a DTC Challenger Brand
Monzo's brand strategy: how the neobank championed community — Scale Up Collective - Go-to-market for challenger brands
The Influencer Marketing Strategy Pyramid Structure You Should
Top 10 Influencer Marketing Campaigns in 2024
Gymshark's Success Story: Growing with Influencers
How to Set Your Influencer Marketing Budget • The Shelf
How B.I.A.S. Framework Can Boost Your Product Growth, by Belanna Zhou, Mar, 2024
Gymshark Business Model In A Nutshell - FourWeekMBA