George at Asda founder is back with plan for boutique brand

The new brand, FG4 by George Davies, is already being sold in the Middle East, but will be launched in the UK on March 12 when the new site begins trading.

Top retail guru George Davies reveals fashion's next big thing

George at Asda opens pop-up shop, News

Bumpy ride for billionaire brothers who banked on Asda's success, Business

George line under new ownership as Walmart sells Asda to EG-TDR for £6.8bn

Asda's new owners consider selling George business – Daily Business

Asda targets overseas expansion for George brand

Asda registers 'George Home' but will it replace Living brand?, News

Asda owners consider spinning off fashion label George - Retail Gazette

Fiona Lambert: Being a leader is scary, but you have to believe in yourself, Women in Leadership

Armoury Delivers George Asda's Back to School 2022 Ad

Asda's New Owners Could Try To Spin-Off George

George at Asda opens pop-up shop, News