Nykaa Fashion expands into athleisure category with Nykd All Day

Nykd by Nykaa, which is Nykaa Fashion’s lingerie and sleepwear brand, has announced the launch of a sub-brand called Nykd All Day offering athleisure, leisure and activewear for women. This expansion will help the multi-brand fashion e-commerce platform to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.

Nykaa Fashion launches Nykd All Day - Bold Outline : India's leading Online Lifestyle, Fashion & Travel Magazine.

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Nykd By Nykaa launches Nykd All Day

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Vaishnavi Gupta author - Indian Retailer

ATHLEISURE – Nykd by Nykaa

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