In June 2022, adidas and Gucci launched their first collaboration. See how the adidas x Gucci line strengthened equity for both brands.
Luxury fashion brand's unique cultural collaboration in Asian markets
How Powerful Are Designer Collaborations?, British Vogue
How powerful are designer collaborations?
22 Fashion Marketing Trends to Watch in 2024 - Designity
Regeneratief technisch Vergemakkelijken adidas brand partnerships
A Running Timeline of Fashion Funding M&A Deals
These Luxury Sportswear Collabs Will Keep Your Gym Motivation Strong
adidas and its Intersection Of Sportswear and Luxury
Co-Branding Strategies for Business Success - SocialBee