Hoka is seeing significant growth in the 18-34 consumer demographic. The group drove the largest year-over-year increase in the most recent quarter.
Deckers races past third-quarter expectations behind strong Hoka
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How HOKA became a billion dollar brand - sprezza
Why Are HOKA Sneakers So Popular?
Hokas: The Ugly Shoes Now Worth Billions of Dollars - WSJ
Allbirds Sees High Conversion Rates With Millennials, Similarweb
In footwear mart, sneakers sprint ahead
How Did Hokas Become So Popular? - The New York Times
Glossier Talks Numbers, Sephora and Beyond
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Are you familiar with the sneaker brand Off-White? Why are they so expensive? - Quora