The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.
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Lululemon will swap knockoff leggings for theirs — for free
Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes' - Fashionista
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Lululemon's brilliant dupe strategy should be duplicated by all brands
Blush Magazine - Fall/Winter 2022 by Blush Magazine - Issuu
Campaign of the Week: Lululemon, Dupe Swap
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Lululemon Is Giving Away Free Leggings for Dupes
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