Zara Kicks Off First Lingerie Collection With New Campaign - PAPER Magazine

Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.

Zara Debut Lingerie Campaign

The Female Gaze: ZARA Fall Winter 2020 Lingerie Collection

Zara Debut Lingerie Campaign

Zara Just Launched Its First-Ever Lingerie Collection

Zara Launches First Lingerie, Sleepwear Collection

Zara Just Launched Its First-Ever Lingerie Collection

Zara Just Launched Its First-Ever Lingerie Collection

Zara's New Campaign Is Under Fire for Parallels to Gaza

Zara pulls UK ad campaign after claims images resembled Gaza, Zara

Shop the Zara Lingerie Collection That Prioritizes Comfort and Style

The Female Gaze: ZARA Fall Winter 2020 Lingerie Collection

Zara pulls advert from website front page after Gaza boycott calls

Zara Debut Lingerie Campaign