Levi's or Wranglers: Which jeans do Republicans and Democrats prefer?

60 percent of consumers would avoid or choose a brand that aligns with their political values

Jennifer Sey's Levi's Twitter Split Is Modern Corporate Tale - Bloomberg

Are Your Jeans Red or Blue? Shopping America's Partisan Divide - WSJ

ICYMI: Republican or Democrat? It's all in the jeans apparently (VIDEO) — RT World News

Blue-collar Carhartt brand shaking up fashion industry

The difference in marketing to Republicans vs. Democrats

Thomas Klikauer and Nadine Campbell for BuzzFlash: How Democracy Turned Into Nuclear Weaponized Partisanship by the Republicans — BuzzFlash

Blue-collar Carhartt brand shaking up fashion industry

2020 Political Branding Ranked

Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

Favorite TV shows of Republicans vs. Democrats