Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.
Coca Cola Marketing Strategy blunder, Marketing Mistakes, New Coke Failure Case study
The Plot to Steal the Secret Coke Can-Liner Formula - Bloomberg
The Trinity and the Cycle of Innovation
Coca-Cola's Biggest Marketing Failure Teaches Us A Key Lesson in Life, by Alice Vuong, Beyond Fear
Coke's mystery flavour was created with AI
The Psychological Failure of New Coke - Choice Hacking
Cooperstown Graduate Program
New Coke: Coca-Cola's 77-day product disaster
New Coke, The Soda Encyclopedia Wiki
How the 'Blood Feud' Between Coke and Pepsi Escalated During the 1980s Cola Wars
The Plot to Steal the Secret Coke Can-Liner Formula - Bloomberg
In the '80s, New Coke debuted, failed, then helped launch Coca-Cola Classic - Click Americana
How the 'Blood Feud' Between Coke and Pepsi Escalated During the 1980s Cola Wars
