Victoria's Secret Pink is a Brilliant Strategy, Is Your Brand

The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of “loungewear” (sweatpants, T-shirts, pajamas) []

Consciously Designing Positive Change

Victoria's Secret Has Its Marketing Strategy Down Pat

Victoria's Secret Pink Models

Victoria's Secret Shifts Its Focus to the Bralette - WSJ

Victoria's Secret overhauls its racy fashion catwalk in the company's latest move to be inclusive

Victoria's Secret Shares Fell 29.7%, Despite Posting Better-Than-Expected Profit

Victoria's secret PINK: Keeping the Brand Hip

Victoria's Secret Brand Marketing Report by GEORGIE GLOSSOP - Issuu

JACKIE DOHERTY MARISSA EVANS KRISTIN ROCHE BRITTANY SCHILLING MEREDITH VIEIRA The Effects of Marketing on Tween Girls. - ppt download

JACKIE DOHERTY MARISSA EVANS KRISTIN ROCHE BRITTANY SCHILLING MEREDITH VIEIRA The Effects of Marketing on Tween Girls. - ppt download

PPT - The Effects of Marketing on Tween Girls PowerPoint Presentation, free download - ID:1517953

JACKIE DOHERTY MARISSA EVANS KRISTIN ROCHE BRITTANY SCHILLING MEREDITH VIEIRA The Effects of Marketing on Tween Girls. - ppt download

Why You Can't Sleep on the Power of Pink in Marketing & Branding

Victoria's Secret revamps brand to be more inclusive – NBC Chicago

Victoria's Secret - Wikipedia