The Business Problem Founded in 1947 in New Zealand, Bendon is a global leader in intimate apparel and sleep. The company revolutionised the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout its history.
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Bendon: Brand awareness: Usage and Attitude Australia
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Customer-centric or data-led?
Customer insights in the age of Agile
Nichola Quail on LinkedIn: The cost-of-living crisis is forcing more Australians to branch out
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