Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
This is additional taxonomy that helps us with analytics

Sneakers Release – Under Armour Curry 8 “White/Gold” Men’s

NBA superstar Stephen Curry gets his own brand with Under Armour to rival Nike's Jordan

Steph Curry, Under Armour Look To Cut Into Nike's Shoe And Apparel Dominance

Under Armour Introduces the Curry 3

How Curry Brand Is Using Under Armour's Tech for Retro Sneakers

Under Armour launches Steph Curry Brand to compete with Nike's Jordan Brand

Can Steph Curry Match Michael Jordan On Selling Floors? - RetailWire

NBA: Under Armour announces Stephen Curry sportswear brand - Yahoo Sports

Under Armour launches Stephen Curry-specific Curry Brand to compete with Nike's Jordan Brand

Steph Curry agrees new lucrative long-term deal with Under Armour

Under Armour launches brand centered around NBA star Stephen Curry

Under Armour Names Steph Curry President of Curry Brand

Stephen Curry Is Battling the Clock to Win Over Sneaker Fans - BNN Bloomberg