Chinese women are shunning Uniqlo and Victoria Secret’s fussier bra styles, opting instead for the comfier, simpler models created by home-grown brands Bananain, Neiwai and Ubras
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Investment capital has recently been flocking to Chinese digital bra start-ups, after “disrupter” labels including Ubras and Bananain grew into multimillion-yuan businesses in barely two years.
Ubras outsold Uniqlo at last year's Singles' Day and Victoria's
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Ubras outsold Uniqlo at last year's Singles' Day and Victoria's
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