UPDATED: No, Kim Kardashian Does Not Own the Word “Kimono” - The

From the Supreme Court case centering on the name of celebrated streetwear brand fuct to Kim Kardashian’s big reveal of her controversially-named Kimono shapewear collection, trademark law has been in fashion/pop culture news with marked frequency this week – and with it, some notable misconceptions about what trademark protection actually entails.  

Kim Kardashian's Kimono Shapewear Line To Be Renamed

Kim Kardashian almost lost $10 million renaming her SKIMS shapewear line - PopBuzz

Kim Kardashian Poses in Kimono in Photos by North West

Kim Kardashian Changes Kimono Shapewear Name After Backlash

Kim Kardashian Finally Changed Kimono to a Less Problematic NameHelloGiggles

Pekkadillo At vise let kim kardashian trademark kimono Sekretær Inhalere Agnes Gray

KimOhNo: Kim Kardashian West renames Kimono brand amid outcry, Kim Kardashian

Kim Kardashian Responds To “Kimono” Cultural Appropriation Criticism

Kim Kardashian Has Been Served A Cease and Desist Over New Brand Name

KimOhNo: Be Grateful That Kim Kardashian Is Bad at Puns