Go viral or go home: TikTok leggings raise the stakes as athleisure brands battle it out

Back in November, well into TikTok’s biggest year ever, user Hannah Schlenker posted a video of herself wearing Aerie’s "Offline Real Me High Waisted Crossover Leggings” and dancing to a Justin Bieber song. The post went viral immediately, along with a sea of commenters asking where she procured her purple leggings. Aerie did not commission the content or Schlenker’s endorsement, but the American Eagle subsidiary is reaping the benefit.

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